Every hit campaign has a secret strategy -- one that is simple yet unique.
Here are some images of celebrities taking the challenge for the cause. We start with Lady Gaga dressed in here inimitable style.
All for a good cause, the ice bucket challenge has become an internet sensation and raised over $23 million.
With the ALS ice-bucket challenge going viral on social networking websites, Indian netizens have come up with their own version, posting videos as they donate rice to those in need.
A 'Rubble Bucket Challenge' has been launched in support of people in Gaza suffering from Israeli air strikes. In an imitation of the 'Ice Bucket Challenge', the campaign sees people pour buckets of sand and rocks over their head and nominate others to do the same.
So now that we have broken the ice -- and you are now a thrill seeking cause challenge junkie -- we consider ourselves duty bound to tell you about all the other challenges that are out there in the world.
Satya Nadella was drenched with a bucket of ice water on his head as part of a challenge he took to raise awareness about a neurodegenerative disease and in turn challenged Amazon CEO Jeff Bezos and Google co-founder Larry Page to do the same.
In less than a month the Ice Bucket Challenge has gone viral on the social media. It has helped raised over $23 million and create awareness about Amyotropic Lateral Sclerosis (ALS).
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In his bid to make 'Swachh Bharat' a people's movement, Prime Minister Narendra Modi on Thursday initiated a chain by inviting nine eminent personalities including cricket icon Sachin Tendulkar, Congress leader Shashi Tharoor, industrialist Anil Ambani along with several actors to spread awareness on cleanliness.
Here's a look at the top 10 tweets from your favourite Bollywood celebrities.
The year 2014 easily earns for itself the title of annus horribilis, says Malavika Sangghvi
States to give choices, Centre to decide by year-end.
The year 2014 is coming to an end. It was the year of conflict, the year of strife. Year 2014 will be remembered for several reasons -- the rise and threat of the Islamic State, the downing of two Malayasia Airlines aircraft and the sudden and effective way of using hastags on social media to generate a buzz about the event. After all, who can forget #theicebucket challenge and the phenomenon it grew into. Read on as we bring you an overview of international news and events of 2014.
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